Linkbuilding
Luckily I get loads of spammy requests for link exchanges. Why lucky? because one of the big sites I look after is that prominent, its a magnet for link builders.
And we got that way by having a great site, with content that is genuinely useful and then mixed it in with some ‘robust’, but sustainable linkbuilding practices.
Anyhow this useful and comprehensive article echoes my views on linkbuilding…
http://www.saadkamal.com/featured/link-building-a-complete-walkthrough/
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Seth Godin
- Download the Microsoft AdCenter Excel plugin for keyword research. It’s incredibly versatile, users can easily manipulate long keyword lists and data. It even goes as far as adding extra data sets into the mix by offering historical data and demographic breakdowns. Unfortunately, since the is currently still in beta UK specific data hasn’t yet been made available.
- In ushering in a new era of transparency MSN is giving users an unprecedented amount of access to actionable data though the impressive AdCenter labs, some of the best tools include,
- Detecting commercial intention based on a URL or keyword phrase.
- Keyword group detection tool for detecting related keywords.
- Search funnels, for visualising search sequences and search funnels.
- Ad text writer, for the lazy PPC marketer! Enter a page URL and it will spit out a list of ad text.
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Like a lot of geeky types, I’m interested in UFO’s - and why not I hear you say! 
So for my UFO entertainment fix I have subscribed to Acebryan7ox.
Today I find he has been removed from youtube… and he is not the only one apparently
These are only a portion of the 20 or so big names taken offline. And I must say how disappointed I am about this. I always figured youtube was a place where you could trust for allowing account holder to more or less do their thing (except for obscenity and copyright infringement)
Of course being part of Google (an evil company BTW) its going to be impossible to get straight answers. I do hope someone get an alternative site going so there is a counterpoint and a solid base from which ‘alternative’ views can be interacted with.
Bad, bad, bad
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I was asked for my opinion on hiring a PPC agency…. so here were a few of the cirteria I would use to pick the right PPC company to work with !
The general things to think about are a combination of ‘likeability’ and efficiency. When I speak of nice people, I assume that people, like people, like themselves.
And that being the case you get more done and have more goodwill to help you through any tough times you both may have.
The efficiency stuff:
PPC agency requirements
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As ever I’m constantly impressed with wordpress as a versatile and useful blog tool, but did you know it makes a great CMS?
In fact wordpress is now my cms of choice for static sites, simply becuse its so easy to install and to configure. And then you have the plugins!
This is a villa rental site I’ve done recently, its for rentals in Italy in an area called Piemonte.
The main features are the easy theming, the configurability and of course the plugins!
Main stars are:
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I was asked a question about affiliate marketing recently and since i haven’t written much here recently, I figured I could re use my response…
Its a huge area and of course very competitive, but in my experience if its a subject you understand well and you can really add value to the user, then you will find it easier to get links and so rank
One of the sites I work on http://betting.betfair.com has adopted this approach and has done really well as an ‘affiliate’ and its performs a place where there is a lot of ££ - so its extremely competitive.
The other interesting disconnect is between sites that get tons of traffic and those that commercialize the traffic.
for traffic, typically you get a fan of a subject who starts a blog and it goes from there - or you get a company how produces content for puts out a website and because they know how to write, it gets traction a good example of this would be www.anorak.co.uk
Affiliates though typically don’t know how to write and end up just playing the SEO game, which is fine, but not really sustainable since users are more sophisticated now than of old and see these sites for what they are : crap. An example of this is casinochoice.co.uk (do you really believe them?)
And of course search engines look at this kind of site as
a. not good for the user
b. taking money they could have in PPC
In respect to reading material… For SEO, I’ve always talked about Aaron Walls SEO book and of course SEOMoz
But the real trick with affiliate is to align your knowledge of a subject with something where there is plenty of money i.e. gambling - and be useful to the user and go hard on seo.
In respect to doing legwork on affiliate, its worth going though a few networks to get a feel for what right for you
http://www.reviewcentre.com/products129.html
And interestingly when you look at the numbers, revenue to you is typically 5% of user spend - except for gambling and money, but of course money is rather out of favor right now…
So in conclusion: affiliate is tough, but easy if you add value and help users to make a decision that is ultimately positive for them i.e. the best gambling company, the best TV and so on. If I were to show you the the best affiliate of all (in my opinion) - it would be www.moneysavingexpert.com and in gambling I think my (employers) site is good www.betting.betfair.com - study and learn!
