Nick Garner's Blog

I have been working on a lot of online PR stuff recently and one of the statements that comes up too often is ‘ I can’t think of a good story to write about!’ So as a Sunday morning task I thought it would be useful to aggregate some of the best meme trackers  (what’s a meme [...]

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Social has been heating up recently in my neighborhood. I’m spending a reasonable amount of time working on how my employers (Unibet) use social more effectively within the organization. A couple of months ago I did a session for a Marketing Week conference where i talked about how social helps generate interest in something, acts [...]

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This is one of the most daft stories I’ve come across recently, but it shows the brand smashing power of? ‘nobodies’ on the internet. gfixler, a Reddit user discovered a hack/vulnerability on the Sears e commerce web site and he was able to create an item called: So gfixler being the joker I expect he [...]

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In my work in Betfair, I have been involved in social media traffic generation. I.e. finding a great writer, getting them to do stuff users will find cool and interesting for 40 seconds. I have spent a lot of money on this and its been reasonably successful for us and the readers we have found [...]

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Up the ante on linkbuilding Read more blogs (I already follow about 100)?? Work out how to get more traffic and make more money for my happy employers?? Work out how to improve efficiency on SEO marketing ??spend by 25% whilst being able to double or treble it… Become more attuned to the flow of [...]

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Just re-iterating a point I made before about the definition of online PR… I see it as public relations on the internet. and in this case we are not talking about doing s story on PRweb and hoping for the best, we are talking about getting out there and making friends online and getting links. [...]

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