I know this has been done to death – the whole google might be evil thing etc… Having read both John Battale’s book ‘search’ and an unauthorised biography of google and Robery Scobles naked conversatios I get the clear impression that:
- Google is:
- A very regimented secretive organisation (of course we already know that!)
- Its founders really do have an iron grip, so what they say goes ! – this is because being contrarian and sticking to what they think works has worked very well so far.
- They dont blog as a company, because Serge and Larry are secretive by nature ( it seems), so you could argue they are not conversing well with the market.
- I think search is a core interest, but data collection and usage thereof is the real google.
So what !?
Well there is a love affair with google that is burning very bright and the brighter it burns, the greater the fallout when the tide turns.
Its the nature of .com. massive rapid uptake and then massive rapid uptake for another service or product.
So if effective ownership of your window to the internet and data collection are the underlying prizes (remember good data collection and perspective ownership means marketing nirvana) Then any big company with deep enough pockets will fight for the most important marketing space for the next couple of decades.
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