Uh? 301 whats that ?!
Well sometimes your website can be seen by the search engines like this
http://www.mysite.com
or
http://mysite.com
and the upshot is that google sees two sites and that makes for a dilution of page rank. It also sees identical content which can also have a negative impact on your rankings..
Real life example of this: One of my sites, macintyre.com was hosted on a plain old windows server when it was time to progress I set up a proper content management system on a linux server (to handle the amount of content generated about my celebrity client). Anyhow the previous host had control over the DNS and for security reasons we were going to keep the email on the windows server and the site on the linux server (its all a bit complicated)
As a result, one site http://www.macintyre.com went to the old windows server and http://macintyre.com went to the new server. The upshot was:
- traffic being split up
- chaos on the search engiens as users were sent to a redundant site.
- the new site not being picked up by the search engines until this addressing problem had been sorted out!
Thats why 301 redirects are important
to do a fix on this use this code / if you use Apache
- go into your .htaccess file and add this code and change the web address to your preferred address.
Options +FollowSymLinks
RewriteCond %{HTTP_HOST} ^villainpuglia.com [NC]
RewriteRule ^(.*)$ http://www.villainpuglia.com/$1 [L,R=301]
then all roads lead to one site instead of 2.
for more on 301 redirects go HERE and for windows server HERE
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