How about this, a battle between a talk show host and a small group of people he has angered…and the little people start winning!
Were talking about Glenn Beck, who Wikipedia describes as
Beck has become a well-known and polarizing public figure, whose provocative views have afforded him media recognition and popularity, along with controversy and criticism. To his supporters, he is a conservative champion, defending traditional American values from progressivism, while to his detractors he is notorious for conspiracy theories and incendiary rhetoric.
He airs the Glen Beck show on Fox TV. It’s a commercial channel and it needs advertising to warrant the show to be shown. No advertisers equals no show.
No show means he can’t disseminate his vitriol as effectively.
So this group stopbeck.com have been lobbying advertisers to NOT associate their brand with this guy and its working! As of the last month, no sponsors have been associated with the UK show and if you look at the list of current advertisers versus ones who have walked away, you can see there is a ratio of about 1:2
It tells me that brands are more sensitive than ever before to how easily negative perception can escalate. Once they could have relied in people not talking amongst themselves, but with the Internet that has all changed. This IMHO is a great manifestation of markets becoming conversations
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