I have found some really interesting stuff which augments my piece on keyword clustering. In essence, Google uses a technology to work out he relative importance of a keywords based on its proximity to other words. I would love to say I understand this properly – because I don’t. But I’m learning.
Where do I go from here on this ? Well I need to understand the importance of NOT keyword stuffing, but instead build work out the best balance between traditional content hierarchy, i.e. meta tagging, H1 tagging and link structure and so on – and LSI where things like keyword stuffing doesn’t work.
I have seen people on forums moan about sites coming up on top of the rankings even though they hardly use keyword ‘X’ – this is LSI in action… the thing is to understand its behaviors and build accordingly.
The good news is that this patterns?is simply a reasonably close match to natural writing. But as a SEO guy, I need to understand this comprehensively so I can carefully organise a site properly….
reading on the subject:
Writing for Google http://www.seobook.com/archives/001668.shtml
Brief guide on how LSI works: http://www.seobook.com/archives/000657.shtml
Full non mathematical explanation: http://www.seobook.com/lsi/cover_page.htm
A step by step tutorial on de-constructing piece of text to a search engine friendly level http://www.seobook.com/lsi/tutorial.htm
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