Nick Garner's Blog

SEO | Online PR | Marketing | Social Media

miislita and google

November 30th, 2006 · 1 Comment

Occasionally I come across stuff whicih I don’t really understand, but that I know is important… this website is one

http://www.miislita.com

They are academics who specialise in “Information Retrieval – Artificial Intelligence”. I have read a few of their papers and it has given me a more intuitive sense of how search engines function.

As you expect, we humans tend to anthromorphosize (we like to think machines etc have feelings) and with google there is a tendancy to think its got brains, when in fact its just a bunch of calculations giving the appearance of intelligence. This is why spmmers exist and do very well.

Anyway to conclude, this site helps get a better handle on the workings of google. A great suppliment to this, is this video presentation from google on symantec indexing:

seo-comment/word-clusters-and-seo-theme-2006100523.htm

No related posts.

Tags: Research

"Please do leave a comment - I appreciate your contribution!"


1 response so far ↓

  • 1 Dr. E. Garcia // Jan 16, 2007 at

    Thank you for quoting my site and referring to LSI.

    The problem with most SEOs is that when it comes to explaining LSI they often provide no how-to math procedures, but forms speculations or myths with no scientific basis. One thing is to talk in a seo book/blog about how LSI myth work and something different is providing how-to instructions leading to the computation of SVD scores. I have taken the time to expose these SEO snakeoil sellers through a tutorial series on SVD and LSI.

    Most definitely, LSI does not work as some of the above links suggest, nor as how most SEOs are telling their clients.

    Dr. E. Garcia

Please Leave a Comment