I have heard about this before – the trick where you can see the previous sites a user has been on, before coming to your site.?? But now I see there is a tool which can organise this information in a coherent way.
By the way, in case you get upset and scream privacy ! ! ! bear in mind companies like hitwise, comscore and nielson net ratings, sell this data for an absurd amount of money to businesses so they can work out ‘user site pathways’.
I hav’nt tried this tool yet, but I will (not here) but on a big’ish commercial site I work on. My understanding where users have been before my site, I can then either target them from an SEO point of view i.e. rank where they do, or get some advertising on these sites
The tool in question is Spyjax
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