I have been setting up an online PR programme for my dear employers.
And so I?? have been planning out the core strategy for this online PR campaign.Long term:
- Make sure the site im pr’ing for stays up the rankings despite various algo changes
- Dont get a penalty for agressive SEO’ing
- Assume Google for commercial reasons will get more and more agressive about any ‘manipulation’
Medium Term
- Make sure we have content worth linking to
- Refine the link placement process (the ratonale is simple: better links = more effency with link builders)
- Keep our link placement footprint ‘organic’
Short term
- Get the link building system up and running
- Tune up our link finding procedures
- Have a well optimised CMS to work off (were using movable type for this project)
Since Link building is essentially a sales process, ive been looking at sugarcrm as a way of organising the acquisition process. So we seperate the lnk finding process and then import this data into Sugar and manipulate the back end interface to de-clutter it and away we go !
I’ll keep you posted on how this goes over time !
Related posts:
0 responses so far ↓
There are no comments yet...Kick things off by filling out the form below.
Leave a Comment