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At the end I met an extremely bright chap – Nick Garner – from?Betfair?however his top tip of the evening was for us all was to read??Scientific Advertising??? perfect fodder for those wanting to develop the future of ?influence?.
We were at the ‘freeconomics’ sesison held by Chinwag – read more here, and I met Abigail Harrison, who struck me as very connected in with online PR in general. ?
BTW scientific advertsing is a great book and well worth the read!
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