If you don’t know, SEO is worth nothing if you don’t get links. SEO is simple enough in that there are certain technical things you change to allow search engines to catalogue a site.
But online PR is a whole other beast ( so i’m finding )
The problem is that for a corporate, the connection between building buzz, getting links, then ranking is all too tenious and mysterious for them to generally take it seriously. As a result the online PR process gets packaged as ‘it’s like offline – but we send stuff to PR web!’.
The next level is where certain sites get targeted, but of course because the content does not have ‘buzz’ it only gets taken by crap sites. So the page views are tiny for the effort expended and the search benefits are negligable.
Luckily I do work with a couple of sites that rock on this front and when you see the connection between :
- SEO’d site
- Hot News
- Great writing
- And tons of links coming in
it is quite beautiful when it all works. It is like seeing an eco system flourishing. I speak of www.anorak.co.uk – cool site with attitude and a great example of how to harness ‘buzz’
- it has a long way to go, but what it does well, it does very well. Now it’s time to spread the knowledge,?? evangilise and motivate.
Related posts:
0 responses so far ↓
There are no comments yet...Kick things off by filling out the form below.
Please Leave a Comment