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Think about the subject
I was asked about keyword finding and here is my response:
I find the easiest way to start is to pick a few big phrases you care about i.e. football and so on and theme the site around these main words. This doesn???t mean writing stories where you try to have 5% of the keyword density saying ???football??? ??? it means building an editorial plan around certain subjects.
So the big idea is to work out where you want to go editorially, and the rest will follow. For instance on a blog site I look after, I often roll out this stat: the site has had 285,000 unique key phrases.
If that were printed out on A4 paper , 50 phrases a page, you are looking at 5700 pages or 11 reams of photocopy paper???.
But we have not tried to come up with 285,000 phrases, our users have. So the point is to not worry about keywords too much ??? focus on subject matter.
Of course there is a lot of optimisation work to do. One example is how you write headlines???
Normal; Razza hat trick for reds in prem kick off
SEO: Manchester???s Renzo??scores 3 goals in Premiership semi final
It???s as simple as thinking like a librarian and making sure your ???lablel??? content properly. Once you’re on your way and understand how to write for your user and SEO, then you can target more important ‘money’ phrases.
This is a case of one step at a time.
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