Find 'you' in the internet crowd
Google media planner.
It gives a lot of detail on various sites and whilst they may not be great for begging links, they may be good PR targets or places to do content for links. Its amazing who much the big G knows…
https://www.google.com/adplanner/authorization/login
And here are a number if really useful reputation tracking tools:
http://www.marketingpilgrim.com/2008/12/social-media-monitoring-tools.html
The ones I have used most are:
http://boardtracker.com/ for tracking forum conversations. On the whole these are just noise. but occasionally they are critical touch points that you need to either contribute to or get links from.
http://usernamecheck.com/ for seeing wether company social media profiles have been taken. its a brand territory thing.
http://www.backtype.com/ for searching comments on blogs. Whilst comments are mostly ‘noise’, its good to see where you are being talked about. You can also get some nice low level links out of these.
http://www.google.com/alerts and http://blogsearch.google.com/ both really comprehensive ways of finding where the conversation is.
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